Direct bookings & OTA independence
Win more bookings direct and cut the commission you hand to OTAs.
- Reasons for guests to book direct
- Rate, offer and package thinking
- Reduce OTA dependency over time
Private Training · Hospitality
Practical AI and Marketing Training for Hotel Owners and Managers
Increase direct bookings, improve website conversion, automate guest communication and market with confidence — private training built around your real property, in London or at your hotel.
01 The Problem
Too many bookings, too much commission
Depending on OTAs is expensive, guest communication eats hours, and the website quietly loses direct bookings it should be winning. AI and better marketing can shift the balance — if they are applied to the real property, not in theory.
The goal is simple: more direct revenue, less manual work, a better guest experience.
02 What It Covers
Where AI and marketing move hotel revenue
Combine the areas that matter most to your property.
Website & booking conversion
Turn people who look into people who book.
- Clearer pages and stronger offers
- A smoother path to the booking engine
- AI-assisted copy and structure
Guest communication & automation
Consistent, timely messages without the manual work.
- Pre-arrival and post-stay sequences
- Faster, on-brand replies
- Human review where it matters
Marketing & attribution
Campaigns that fill rooms — and you know which ones worked.
- Content, email and social with AI
- Paid media that pays back
- Track the channels that book
CRM, loyalty & offers
Bring guests back and lift the value of each stay.
- A CRM organised around guests
- Loyalty, offers and packages
- Repeat and referral thinking
Reviews & reputation
More reviews, better managed, working for you.
- Ask at the right moment
- Respond consistently
- Turn feedback into improvements
03 Outcomes
What you can leave with
Concrete improvements your team can apply straight away.
- 01 A plan to increase direct bookings
- 02 Website and booking-flow improvements
- 03 Guest-communication templates and automations
- 04 A marketing plan with clear attribution
- 05 A CRM and loyalty approach for repeat guests
- 06 Everything we build — yours to keep and launched online
- 07 A certificate for the knowledge and hours you complete
In person or at your hotel
Train at Canary Wharf, at your hotel, or online — built around your real property.
Level 14The CabotE14 4QZ
04 Proof
Built from real hospitality systems
Hands-on work building AI assistants, booking, CRM, loyalty and automation for hospitality and service businesses.
Hospitality · AI Software
Hotel-Tech.ai
An AI hotel-management platform for direct bookings — 24/7 AI concierge, booking, CRM and loyalty. Live at hotel-tech.ai.
View Project
CRM · AI · Business Software
AI-Powered CRM System
Lead management, deal tracking, analytics, tasks and AI-supported business insights.
View Project
Website · Marketing · SEO
Forest Glamp
Website, booking system, international marketing, SEO, analytics and growth strategy.
View Project05 FAQ
Common questions from hotels
Property fit, delivery, hospitality experience and what you keep.
Is this for independent hotels or groups?
Both. Sessions are private and adapted to your property — an independent hotel, a small group, or a specific team such as marketing, front office or revenue.
Do we work on our real hotel?
Yes. We work on your actual website, booking flow, guest communication, marketing and CRM — you leave with concrete improvements, not generic slides.
Can you deliver at our hotel?
Yes. Training runs at the Canary Wharf studio, at your hotel, or online — whichever suits your team.
Do you understand hospitality technology?
Yes. The training draws on hands-on work building AI assistants, booking, CRM, loyalty and automation for hospitality and beauty businesses.
Do we keep what we build, and is there a certificate?
Yes. Everything we build is yours to keep and we help you launch it, and each attendee receives a certificate confirming the knowledge and hours completed.
Reviews
What students say
Real reviews from people who have trained one-to-one — verified on Trustpilot.
4.7 / 5 on Trustpilot
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I was worried I couldn't master the course with no prior experience. Thanks to the individual approach, the answers to all my questions and the extensive homework, I understood everything I needed without any difficulties. Many thanks to Vitalij for the knowledge provided!
Ilze Kergalve Trustpilot -
The lessons were held individually, so I could set my own pace and had undivided attention. Even after several years in design and marketing, I learned nuances in the very first lesson that I didn't know before. Each lesson opened up new opportunities for creative expression.
Antra Milasevica StarFM Trustpilot -
A really great marketing and AI course, during which I learned many useful skills that will definitely help my professional growth!
Kaspar Kodolins Trustpilot -
I attend graphic design and marketing courses with AI. Interesting, useful and very helpful for further self-improvement in computer design. Many thanks to Vitaly!
Karina Matilevica Trustpilot -
I was very happy to acquire layout skills individually — useful both in my marketing work and privately, for planning events for family and friends. Thank you Vitaly for your patience and interest!
Inguna Capital Clinic Trustpilot -
Customer service is amazing, the web page is very clear and understandable, and the education is great!
Kevin Trustpilot
06 Begin
Win more direct bookings with practical AI.
Bring your website, booking flow, marketing or guest communication. We'll build the highest-value improvements together.