Modernise the basics
Rebuilt the website around the product photography and made the quote request easy to find.
Craft Product Digital Transformation
Greenwoodtubs
A craft product business modernised with a rebuilt website, SEO and a practical, AI-assisted marketing system — with the owner trained to run it.
- Industry
- Wood-fired hot tubs · garden & wellness
- My role
- Marketing strategy, website rebuild and AI-assisted workflows.
01 The Challenge
The problem we set out to solve
A beautifully made product with word-of-mouth demand, but an outdated online presence, no clear quote flow and no modern marketing system.
02 What Was Built
From concept to a working system
The pieces that were designed and built.
Tools & systems
- A rebuilt website
- A quote-request flow for enquiries
- A marketing strategy
- AI content and email workflows
- SEO improvements
- Campaign planning
- Owner education and handover
03 Process
How it came together
The path from problem to a real, usable system.
Build a system
Set up practical SEO, email and content workflows the business can sustain.
Hand it over
Trained the owner so they can keep the marketing running themselves.
04 The Outcome
What it delivered
A rebuilt website with a clear quote flow and a practical marketing system a small craft business can actually maintain — with the owner confident to run it.
05 What It Teaches
What you'd learn from it
How a craft product business is modernised with a website, SEO and AI-assisted marketing — and how to hand it over so it lasts.
More Proof
Other case studies
A few more real systems behind the training.
Bring your project
Build your own real system.
Bring your business, website, app, CRM or automation idea. We'll plan it and start building it together — and you keep what we make.