Map the journey
Mapped the customer journey — discovery, engagement, booking, management and loyalty — to find where one system adds the most value.
AI Software · Service Businesses
HexaTech
HexaTech — 'one platform, more bookings, stronger loyalty': an AI assistant, booking, CRM, loyalty, scheduling and analytics in a single system for service businesses.
- Industry
- AI platform for service businesses
- My role
- Founder and product lead — strategy, platform architecture and build direction, from the first concept through to a working, multi-industry platform.
01 The Challenge
The problem we set out to solve
Service businesses run on a patchwork of disconnected tools — one for booking, another for CRM, another for messaging — and lose time, revenue and customers in the gaps between them.
02 What Was Built
From concept to a working system
The pieces that were designed and built.
Tools & systems
- An AI assistant that answers, qualifies and books
- A real-time booking engine
- A CRM for leads, statuses and follow-ups
- A tiered loyalty programme
- Scheduling and team-workflow automation
- Revenue, bookings and retention analytics
03 Process
How it came together
The path from problem to a real, usable system.
Design the architecture
Designed a shared data model so every module works as one, not as bolt-ons, and integrates with existing booking and PMS tools.
Build the core
Built the AI assistant, booking and CRM, then layered loyalty, scheduling and analytics on top.
Package by vertical
Shaped the platform into industry-specific products for hotels, beauty and healthcare.
04 The Outcome
What it delivered
A connected, AI-powered platform that replaces a stack of separate tools with one system — automating enquiries, bookings and follow-up so teams focus on higher-value work. It now powers industry-specific products including Hotel-Tech.ai and BeautyTech.
05 What It Teaches
What you'd learn from it
How an industry-specific AI platform is scoped, architected and taken from concept to market — the exact thinking we work through in a private lecture.
More Proof
Other case studies
A few more real systems behind the training.
Bring your project
Build your own real system.
Bring your business, website, app, CRM or automation idea. We'll plan it and start building it together — and you keep what we make.