Scope it safely
Drew a hard line first: admin and communication only, never clinical advice — with human review and UK GDPR built into the design.
AI Software · Clinics
MedTechAI
MedTechAI — the HexaTech platform shaped for private clinics: capture patient enquiries, book more appointments and keep follow-up on track, in one workspace alongside existing clinical tools.
- Industry
- Private clinics & healthcare admin
- My role
- Product and build direction, plus the marketing site, positioning and go-to-market strategy.
01 The Challenge
The problem we set out to solve
Clinics lose enquiries after hours and spend reception time on repetitive admin, with messages, bookings and recalls spread across phone, inbox and separate systems.
02 What Was Built
From concept to a working system
The pieces that were designed and built.
Tools & systems
- An assistant that answers enquiries and books appointments
- A patient CRM for enquiry, booking and recall stages
- Automated follow-up and recall reminders
- A conversion-focused marketing site and messaging
- Reporting on enquiries, bookings and follow-up
- Governance rules: admin and communication only, with human review
03 Process
How it came together
The path from problem to a real, usable system.
Map the journey
Modelled the real clinic path — enquiry, booking, recall — and where reception time actually goes.
Build the workspace
Built the assistant, booking and patient CRM to sit alongside existing clinical tools rather than replace them.
Take it to market
Paired it with a marketing site, clear positioning and a demo-led funnel.
04 The Outcome
What it delivered
A calm workspace that turns clinic enquiries into booked appointments and keeps follow-up on track — automating the admin around care, never the care itself.
05 What It Teaches
What you'd learn from it
How to productise AI for a regulated, trust-critical sector: scoping it to admin, designing in human review and GDPR from the start, then marketing it honestly.
More Proof
Other case studies
A few more real systems behind the training.
Bring your project
Build your own real system.
Bring your business, website, app, CRM or automation idea. We'll plan it and start building it together — and you keep what we make.